30-Day Performance Guarantee
Miss your contracted lead count in any 30-day window and we work free until you hit it. No credits, no excuses, no renegotiating the definition of a lead.
How it works in practiceHVAC lead generation · Waterbury, CT
We fill your HVAC pipeline with qualified leads — guaranteed, or we work free until we do.
Ads, call capture and follow-up run as one automated system, monitored daily by us instead of a bloated account team. No ad-spend markup, no hidden fees, no vague retainers — just a contracted lead count, in writing, or we work free until you hit it.
Or call (475) 222-1322 — Mon–Fri, 8:00am – 6:00pm ET
Performance contract
STANDARD TERMS- Guarantee window
- 30 days
- Qualified leads / month
- 5 – 12
- Ad account owner
- You
- Markup on ad spend
- 0.00%
- Minimum term
- 3 mo (retainer) / 6 mo (PPL)
- Your business number
- Unchanged
Every term above is written into the agreement before you pay a setup fee — including the minimum term and the early-termination fee that applies inside it. After the minimum term, it runs month to month with 30 days' written notice to cancel.
7–10 days
From kickoff to live campaigns
24/7
Bilingual EN/ES call answering
0%
Markup on your ad spend
30 days
To hit your number or work free
Three terms most agencies will not sign
The risk sits on our side of the table.
You have been pitched before. Here is what is actually different, in the contract, not in a deck.
You Own Your Ad Accounts
Google Ads, Local Services, Meta and your Business Profile stay 100% in your name. We get access, not ownership — and you keep the history if we part ways.
How it works in practiceZero Markup on Ad Spend
Your ad budget is billed directly to your card by Google and Meta. We never touch it, never mark it up, and never profit from telling you to spend more.
How it works in practicePricing & guarantees
Three ways in. Every one of them comes with a number we have to hit.
Pick the billing model that matches how you think about risk. The deliverables, the guarantee and the ad-account terms are identical either way — only the invoice changes.
One predictable monthly number. No per-lead math. Three-month minimum term, then month to month.
01
Lead Generation
Turn on the cheapest, highest-intent channel in home services and get calls from people who need a tech today.
$750/month
All qualified leads included
$500 one-time setup
5qualified leads per 30 days,
guaranteed in writing
guaranteed in writing
- Google Local Services Ads — verification, setup and daily bid management
- Google Business Profile optimization: services, categories, photos, Q&A
- Lead routing to your existing phone and inbox in real time
- Monthly report: spend, calls, booked jobs, cost per qualified lead
Best forOwner-operators and 1–3 truck shops with someone who answers the phone.
Start with Lead Generation02
Lead Gen + Capture
Stop losing the leads you already paid for. Every call gets answered, tagged and followed up — including the ones that come in at 9pm in Spanish.
$1,500/month
All qualified leads included
$850 one-time setup
8qualified leads per 30 days,
guaranteed in writing
guaranteed in writing
- Everything in Lead Generation
- 24/7 bilingual AI receptionist (English & Spanish) that books and qualifies
- Call tagging and full transcription — every call searchable, nothing guessed
- Missed-call follow-up texts fired within seconds, not the next morning
Best forShops running 3–10 trucks that miss calls during peak season.
Start with Lead Gen + Capture03
Full System
Demand you own. Search, social, reviews and capture running as one system so summer volume is not the only thing keeping the schedule full.
$2,200/month
All qualified leads included
$1,200 one-time setup
12qualified leads per 30 days,
guaranteed in writing
guaranteed in writing
- Everything in Lead Gen + Capture
- Google Search Ads — build, negative keyword pruning, weekly optimization
- Meta Ads for retargeting, seasonal tune-up offers and install financing
- Automated review generation after every completed job
- Bi-weekly strategy calls with the numbers on screen
Best forEstablished contractors scaling past their service area or adding a second crew.
Start with Full SystemWhat counts as a qualified lead
A qualified lead is an inbound phone call or form submission from someone inside your service area, asking about a service you offer, who is not a robocall, a vendor, an existing customer calling about a scheduled job, or a wrong number. That definition goes in the agreement in writing before you pay anything.
What is not in the price
Ad spend. It is billed directly to your card by Google and Meta at cost, with no markup and no pass-through fee. Most contractors start between $1,200 and $2,500 a month in media depending on market and service area — we will model it with you on the call before you commit to anything.
How it works
Four steps. You only own the last one.
Nothing here requires you to learn a dashboard, change your phone number, or sit through a weekly status call you did not ask for.
- 01
Ads Go Live
We verify your Local Services profile, rebuild your Business Profile and launch campaigns targeted to the ZIP codes and job types you actually want. Typical launch is 7–10 business days from kickoff.
- 02
Call Captured
Every inbound call rings your existing number. If nobody picks up — or it is 11pm on a holiday weekend — the AI receptionist answers in English or Spanish, qualifies the job and books it.
- 03
Lead Delivered
You get the name, number, address, job type, transcript and recording pushed to your phone and inbox within a minute of the call ending. Nothing sits in a portal you have to remember to check.
- 04
You Close
You run the job the way you always have. We track which leads booked and which did not, then move budget toward the campaigns producing revenue instead of impressions.
Stop paying for marketing you can't measure.
Book a free 20-minute strategy call — no pressure, no fluff. We will look at your market, tell you what the lead volume is realistically worth, and say so if we are not the right fit.